1870s
The original Auld company was founded in 1870 by Demas Auld, a custom jewelry manufacturer.
1910s
By the early 1900s, Demas had made partnerships with the first automobile companies to start producing decorative enamel nameplate emblems for the new horse-less carriages. The new venture proved lucrative and within a decade, Auld sold the jewelry side of the business to concentrate all his focus on the automobile industry.
1920s
By the 1920s, the Auld company was producing 80% of nameplates for the auto industry. With the rising cost of materials, however, Auld had to search for new ways to produce his nameplates.
1940s
By mid century around the 1940s, the company retooled for the war effort and began producing distinguished service medals and decoy airplanes for the war.
1960s
By the 1960s, the manufacturing of enamel plates became cost-prohibitive. During this period, the first polyurethane domed part was developed. Over the next 20 years, the company continued to innovate and improve its domed parts and products.
1970s
In its centennial year and in the 1970s, the company introduced VITROLUX which offers extreme durability for domed parts and labels.
1980s
The D.L. Auld company is sold to 3M.
1990s
The Auld company reopens its doors in Columbus, OH.
2000s
The Auld company is purchased and renamed to Auld Technologies, LLC.
2010 – Today
Today, Auld Technologies offers unique decorative products including: trim, dome emblems, overlays, coatings, badges, buttons and decorative labels. We supply a variety of markets such as automotive, consumer electronics, plumbing, sporting goods, medical and more. Recently, Auld Technologies was certified by the Women’s Business Enterprise National Council (WBENC) as a Women’s Business Enterprise (WBE).
