In a global market increasingly becoming more competitive, companies nowadays are spending a great deal more on product branding to stand out from competition. Many brand and product managers, as well as designers, don’t want flat labels anymore and have turned to the benefits offered by doming.
Doming can deliver that unique look which explains why it is grabbing the attention of graphics makers, designers, and marketers. It creates that added dimension by providing not just depth, but a whole new perspective that can result in positive differentiation, enhanced value, and vibrancy – all distinct advantages in a highly competitive world.
The technology can by applied not just on labels, but on all kinds of emblems, badges, and signs. Domed parts are extremely durable and highly resistant to UV yellowing, scratches (i.e., they are self-healing), and most chemical solvents.
The trademark clear bubble of plastic in a domed emblem is also attractive, catches attention with its glossy reflection, and better suited to inviting consumers to reach out and touch the product. Moreover, doming offers significant imaging flexibility and allows anything from full-color photographs and embossing, to all sorts of special effects (e.g., metallic), reflective substrates, and inks.
Domed emblems are made by first either screen printing or digital printing a label or part. That printed part is then kiss-cut while still on a carrier sheet, after which the two-part polyurethane resin is added either by hand or automatically with a doming system or production equipment.
A typical doming system has dispensing heads that move over the printed parts or pieces. The resin is dispensed through the heads via a combination of hydraulics and pneumatics. Depending on the system, doming can be applied to basic geometric shapes like circles, ovals, squares as well as complex micro-designs requiring very small lines and tight tolerances.
Historically, doming technology was used in very demanding industries such as automotive, household appliances, marine and power sports. In recent years, however, doming can be seen applied across increasingly varied applications such as point-of-sale signages, electronics, and even textiles and high fashion.